ଆମ ଦଳକୁ ଭେଟନ୍ତୁ

ସଞ୍ଜୋଗ ମିଶ୍ର ଚିକାଗୋ ବିଶ୍ୱବିଦ୍ୟାଳୟର ବୁଥ୍ ସ୍କୁଲ୍ ଅଫ୍ ବିଜନେସ୍‌ରେ ମାର୍କେଟିଂର ଚାର୍ଲ୍ସ ଏଚ୍. କେଲଷ୍ଟାଡ୍ ପ୍ରଫେସର। ତାଙ୍କର ଗବେଷଣା ଗ୍ରାହକ ଏବଂ ଦୃଢ଼ ନିଷ୍ପତ୍ତି ଅଧ୍ୟୟନ କରିବା ପାଇଁ ମେସିନ୍ ଲର୍ଣ୍ଣିଂ, ଗଭୀର ଶିକ୍ଷା ଏବଂ ସଂରଚନାତ୍ମକ ଅର୍ଥନିତିକ ପଦ୍ଧତି ବ୍ୟବହାର ଉପରେ କେନ୍ଦ୍ରିତ। ବିଶେଷକରି, ତାଙ୍କର ଗବେଷଣାରେ ଗ୍ରାହକମାନେ କିପରି ପସନ୍ଦ କରନ୍ତି ତାହା ବୁଝିବା ଏବଂ ମୂଲ୍ୟ ନିର୍ଦ୍ଧାରଣ, ଲକ୍ଷ୍ୟକରଣ ଏବଂ ବିକ୍ରୟ ଶକ୍ତି ପରିଚାଳନା ସମସ୍ୟାଗୁଡ଼ିକ ସମ୍ବନ୍ଧୀୟ ଦୃଢ଼ ନିଷ୍ପତ୍ତି ତଦନ୍ତ କରିବା ପାଇଁ ଡାଟା-ଚାଳିତ ମଡେଲ୍ ନିର୍ମାଣ ଅନ୍ତର୍ଭୁକ୍ତ। ଅଧିକ ବ୍ୟାପକ ଭାବରେ, ପ୍ରଫେସର ମିଶ୍ର ବଡ଼ ପରିମାଣର ତଥ୍ୟ ଉପରେ କ୍ୟାଲିବ୍ରେଟେଡ୍ ସ୍କେଲେବଲ୍ ଆଲଗୋରିଦମ୍‌ର ବିକାଶ ଏବଂ ବାସ୍ତବ ବିଶ୍ୱ ନିଷ୍ପତ୍ତି ପରିବେଶରେ ଏପରି ଆଲଗୋରିଦମ୍‌ର କାର୍ଯ୍ୟାନ୍ୱୟନରେ ଆଗ୍ରହୀ।

ପ୍ରଫେସର ମିଶ୍ରଙ୍କ ଗବେଷଣା ଇକୋନୋମେଟ୍ରିକା, ଦି ଜର୍ଣ୍ଣାଲ ଅଫ୍ ମାର୍କେଟିଂ ରିସର୍ଚ୍ଚ, ଦି ଜର୍ଣ୍ଣାଲ ଅଫ୍ ପଲିଟିକାଲ ଇକୋନୋମି, ମାର୍କେଟିଂ ସାଇନ୍ସ, କ୍ୱାଣ୍ଟିଟେଟିଭ୍ ମାର୍କେଟିଂ ଆଣ୍ଡ ଇକୋନୋମିକ୍ସ, ଦି ଜର୍ଣ୍ଣାଲ ଅଫ୍ ଲ ଆଣ୍ଡ ଇକୋନୋମିକ୍ସ ଇତ୍ୟାଦିରେ ପ୍ରକାଶିତ ହୋଇଛି। ସେ କ୍ୱାଣ୍ଟିଟେଟିଭ୍ ମାର୍କେଟିଂ ଆଣ୍ଡ ଇକୋନୋମିକ୍ସର ସହ-ସମ୍ପାଦକ ଏବଂ ମ୍ୟାନେଜମେଣ୍ଟ ସାଇନ୍ସ, ଦି ଜର୍ଣ୍ଣାଲ ଅଫ୍ ବିଜନେସ୍ ଆଣ୍ଡ ଇକୋନୋମିକ୍ସ ଆନ୍ତର୍ଜାତୀୟ ଜର୍ଣ୍ଣାଲ ଅଫ୍ ରିସର୍ଚ୍ଚ ଇନ୍ ମାର୍କେଟିଂ ଏବଂ ଦି ଜର୍ଣ୍ଣାଲ ଅଫ୍ ମାର୍କେଟିଂ ରିସର୍ଚ୍ଚରେ କ୍ଷେତ୍ର ସମ୍ପାଦକ ଭାବରେ କାର୍ଯ୍ୟ କରିଛନ୍ତି।

ମିଶ୍ର ତାଙ୍କ ଗବେଷଣାରେ ଫାର୍ମଗୁଡ଼ିକ ସହିତ ସହଭାଗୀତା କରିବାରେ ସକ୍ରିୟ ଭାବରେ ଜଡିତ ଏବଂ ଟ୍ରାନ୍ସୟୁନିଅନ, ଓଥ୍, ଭେରିଜୋନ୍, ଏଲି ଲିଲି, ଆଡଭେଣ୍ଟିସ୍, ମର୍ସର୍ କନସଲ୍ଟିଂ, ସ୍ପ୍ରିଣ୍ଟ, MGM, ବାଉସ୍ ଏବଂ ଲମ୍ବ, ଜେରକ୍ସ କର୍ପୋରେସନ ଏବଂ ଜିପ୍ରେକ୍ରୁଟର ଭଳି ଅନେକ କମ୍ପାନୀର ପରାମର୍ଶଦାତା ଭାବରେ କାର୍ଯ୍ୟ କରିଛନ୍ତି ଯାହାର ଲକ୍ଷ୍ୟ ହେଉଛି ସେମାନଙ୍କୁ ଦକ୍ଷ, ବିଶ୍ଳେଷଣ-ଆଧାରିତ, ପରିଚାଳନା ପ୍ରଣାଳୀ ଡିଜାଇନ୍ କରିବାରେ ସାହାଯ୍ୟ କରିବା ଯାହା ଉତ୍ତମ ନିଷ୍ପତ୍ତି ନେଇଥାଏ। ସେ ବର୍ତ୍ତମାନ ମାର୍କେଟିଂ ପ୍ରଯୁକ୍ତିବିଦ୍ୟା, ମାପ ଏବଂ AI କ୍ଷେତ୍ରରେ ଷ୍ଟାର୍ଟଅପ୍ସ ପାଇଁ ପରାମର୍ଶଦାତା ଭାବରେ କାର୍ଯ୍ୟ କରନ୍ତି। ବୁଥ୍‌ରେ ପ୍ରଫେସର ମିଶ୍ର ଆଲଗୋରିଦମିକ୍ ମାର୍କେଟିଂ ଉପରେ ପାଠ୍ୟକ୍ରମ ପଢ଼ାଉଛନ୍ତି। ଏହି ପାଠ୍ୟକ୍ରମଗୁଡ଼ିକ ଶ୍ରେଣୀଗୃହରେ ଆଲଗୋରିଦମିକ୍ ମାର୍କେଟିଂ କ୍ଷେତ୍ରରେ ତାଙ୍କର ବ୍ୟବହାରିକ ଏବଂ ଗବେଷଣା ବିଶେଷଜ୍ଞତା ଆଣିଥାଏ। ସେ ଆଶାବାଦୀ ଯେ ଏହି ଶ୍ରେଣୀଗୁଡ଼ିକ ଛାତ୍ରଛାତ୍ରୀମାନଙ୍କୁ ମାର୍କେଟିଂର ପରବର୍ତ୍ତୀ ବିକାଶ ପାଇଁ ପ୍ରସ୍ତୁତ କରିବ ଯାହା ସେ ବିଶ୍ୱାସ କରନ୍ତି ଯେ ପୂର୍ବରୁ ଚାଲିଛି।

Dr. Urmila Chatterjee is the Executive Director at DPIC. Till recently, Urmila was also the Research Director at the Energy Policy Institute at the University of Chicago in India (EPIC India). Prior to joining the University of Chicago Trust in India, Urmila was Senior Economist at the World Bank, where for over a decade she delivered high-quality knowledge products, led policy dialogue, and implemented complex lending projects in South Asia on a wide array of topics such as human development, firm growth, fiscal policies, data systems, water pollution, sanitation, and climate adaptation. Urmila has a strong record of managing large teams, working with diverse stakeholders and mentoring junior colleagues. She is an effective communicator and has published her work in leading policy journals, highly visible reports and newspapers.

Prior to joining the World Bank, Urmila worked at the Indian Institute of Management and the Citigroup. She holds a Ph.D. in Economics from the University of California, Berkeley and a Master’s degree in Economics from University of Mumbai; she is also a Chartered Financial Analyst.

Aparupa Jena is an Operations Associate at DPIC, where he oversees the organization’s operations, administration, human resources, and leadership support. With over eight years of experience in the social development sector, he has played a key role in streamlining processes, implementing strategic policies, and enhancing operational efficiency. His expertise lies in streamlining office administration, ensuring compliance, and fostering a productive work environment to support DPIC’s mission.

Aparupa holds an MBA from AAID University, Allahabad, and a Bachelor’s degree in Science (Botany) from Utkal University, Odisha. He has also earned certifications in Human Resource Behaviour from the Centre for Development Co-operation, Arusha, Tanzania.

Yashaswi Mohanty is a Senior Data Scientist at DPIC. He works primarily with large administrative datasets to generate quick analytical insights for government stakeholders and academics. Yashaswi’s research interests are broadly in data science, statistics and econometrics. He is currently working on projects related to strengthening data systems and analytics in environmental regulation, skilling and governance. Yashaswi holds a Master’s in Public Policy from the Harris School of Public Policy at the University of Chicago and a Bachelor’s degree in Mathematical Statistics and Economics from Colby College. In between, he worked as a Research Associate at Yale University.

Sakshi Sharma is a Junior Data Scientist at DPIC. Sakshi enjoys applying data science for social good and contributing to research that creates real impact, while also being actively involved in various volunteering initiatives. Proficient in Python, SQL and Machine Learning, she hopes to leverage data science to inform and impact decision making in public policy. Sakshi has a Master’s degree in Data Science from the University of Paris and a Bachelors of Technology in Engineering from Himachal Pradesh Technical University.

Ghazal Hashmi is a Data Analyst at DPIC, where she leverages data science, geospatial analytics, and statistical modelling to generate actionable insights. Prior to joining DPIC, she worked with J-PAL South Asia and the Asian Development Research Institute, contributing to projects on climate-health analytics, green budgeting, and sustainable agriculture. Ghazal holds a master’s in environmental engineering from the National Institute of Technology Patna and a Postgraduate Diploma in Data Science in Health and Climate Change from the Indraprastha Institute of Information Technology Delhi.

Milinda Mishra is a Research Associate at DPIC and supports end-to-end policy research through literature review, field coordination, data analysis, stakeholder engagement, and the preparation of research outputs for dissemination. Prior to joining DPIC, she worked as a Project Scientist at the Indian Council of Medical Research (ICMR), Bhubaneswar, serving as an evidence synthesis expert on WHO-funded project in urban health and worked in the National Health Mission (NHM) funded, Odisha Health Repository Project.

She holds a master’s degree in international development from the London School of Economics and Political Science (LSE) and a bachelor’s degree in Sustainable Development from XIM University.

Megha Kumari Das is a Communications Intern at DPIC. She is a communications enthusiast driven by curiosity and design thinking, holding a Master’s degree in Mass Communication and Journalism from the School of Mass Communication at KIIT. Her responsibilities include creating communication materials, assisting with content and documentation, and strengthening information dissemination through well-structured assets. Megha previously worked as a Strategic Communication Intern at Actionaid Association, Bhubaneswar.